In order to enter the market of sauces and compete with existing brands, we have to distinguish ourselves from them and provide the unexpected, whether it was in terms of high-quality product, or the diversity of sauces and flavors that satisfies all different tastes, or even in terms of branding and unique identity design, and here was our mission, to create an outstanding brand identity with innovative packages that reflects SAUCY's uniqueness and diversity, and to attract the audiences attention and stand out at shelves while competing with the traditional packages of the existing brands.
I am Mohamed Zaghloul, a professional art director with 8 years of experience in the fields of branding, visual identity, and creative concepts.